Email Marketing Tips
Posted By admin on September 5, 2009
Email marketing is no different than any other type of marketing, the same type rules apply. Your goal should not be to make the sale, but to get the prospect to request additional information.
Did you know that over 90% of emails sent will never be read.
If you want to ensure that your emails are going to get opened you should make sure your subject line announces your email. It should do one thing only – get your reader to open the message and read the first sentence.
Personalizing the subject line with your prospects name is also a good idea and try not to use to much hype. Once you get them to open the email be sure to provide them with something of value and they will take you up on your offer.
If you become a resource to your readers then you will see the quality and quantity of responses change for the better.
When you start collecting email addresses from visitors that come to your website you will see a definite increase in your marketing efforts.
To do this you can offer them a free gift, report or subscription to your newsletter. With a newsletter you will have an excellent opportunity to build up a loyal readership. Then you can send a message to them every so often and remind them that you are still around.
People are smart. Make sure you provide them with good information that is related to your product so that they will keep on reading. Be sure not to bombard them with just sales messages. Remember you want them to trust you!