What exactly is an ad tracker? It is a marketing tracking software or program that let you to trace and take note of every click-through made by visitors of your site and by other customers who got your referral link. There are ad tracking service providers as well, you will just have to pay them to do the tracking for you. Ad trackers allow you to keep an eye on the movement of your marketing campaigns even offline. This tool or program is more than ever helpful if you are engaged in quite a lot of affiliate and pay-per-click programs and have placed ads in emails, pop-ups and pop-unders, message boards, auto responders, Ezines, forums, several web sites, surveys and an assortment of ad service providers.

You don't want all your hard work to be put to waste so you want to make sure you are getting paid for your hard work. Similarly, you want to make sure every dollar or cent you pay out in your advertising campaigns is intelligently spent. With the help of the ad tracker, you will know precisely how many and which of your links where clicked on, how many of your emails were opened and how many of those who opened your email clicked through the business site and purchased a product, how many products were purchased, which of your banner ads or links brought the most leads and sales and many other related facts and figures you need.

Sales records and all data stated are necessary in any business as this could establish if your affiliate program is still worth continuing. This would also help you determine which of your marketing plan is most successful and which is most favourable for each product or service you are promoting.

Every decision and plan you make must be well grounded on reality. That decision or plan of action may not be the best, but it is something not to be sorry about when you had valid reasons for coming up with such decision or plan. You cannot just come to a decision to terminate your affiliate program, just because you don't earn big in an instant.

Keep in mind that your accomplishment lies mainly on promotion and your hard work. If you don't seem fortunate enough to convince many of your site users to buy the products, don't be discouraged and jump into a conclusion that your affiliate program is a disappointment. If it works for others, it could work for you, too. Make out whether your advertising techniques are successful or not, which works best for your program and which does not.

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Lionel Estridge is the publisher of Zero to Hero newsletter; to get tips and trick using Adsense and Ebay, and lots more, go to http://www.lionel1.com/ or just send an email with your name to: lionel1@aweber.com